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The slides of Part 3 require you to identify the ways you want to evaluate your IMC plan. Please use accurate marketing terms in your description and research an IMC evaluation article, YouTube, specific website, etc. (none of the ones in class) that help you develop measurements for your plan.
Slide Part 3 Info
General overview of Promotion Mix that you recommend to achieve the communications objectives and reach the target audiences you have set for your product (paid and non-paid communications vehicles.)
The rationale for why you are recommending them
The general media strategies (at least 2) you plan for the promotions
The overall budget, etc. recommended including budget type used. Also what are the allocations ( in percent or actual dollars) for recommended media, research and public relations, etc.
Power often accrues to individuals who are very effective in their jobs or to firms that enjoy sustained high performance. If this is so, how is power different from basic competence, efficiency, or performance?
The owner of a newsstand believes that the demand is uniformly distributed for the newspaper between 10 and 100. The paper costs 70 cents, which sells for $1.25. For each unsold paper, the owner receives 30 cents credit.
What are costs that you can track and monitor and improve upon so you could show the restaurant owner that you would get a return on the investment and the cost of the system will be made up? Make a list of the areas you will save money and how you w..
A hardware store bought a gross (12 dozen) of hammers, paying $602.40 for the total order. The retailer estimated operating expenses for this product to be 35% of sales, and wanted a net profit of 5% of sales. The retailer expected no markdowns. What..
Assume that you have recently been hired as the director of continuous improvement of a company. You are an outside hire with limited history of the firm and personal capital at the firm, and you are responsible for lean production, total quality ..
How does an understanding of personality theory provide a framework for Managers to most effectively lead personnel?
Discusses various aspects of strategic planning, including the mission and vision of the organization. What are the dangers of having a flawed mission statement? How does a flawed statement affect the development of a unit’s mission statement and sub..
The director of medical services predicted 6 years ago that demand in year 1 would be 41 surgeries. Use exponential smoothing, first with a smoothing constant of .6 and then with one of .9, to develop forecasts for years 2 through 6. With MAD as the..
“Concerted activity” refers to:
A student wants to schedule a project using PERT. She has determined the following activities, precedence relationships and time estimates in days for the project. TIME estimate Exp Time Variance Act to tm tp te Vt a 4 6 7 5.83 0.250 b 1 2 3 2.00 0.1..
Think of a company where you have worked that had the wrong performance metrics or measurements, this means that although the performance metrics at shop floor level were right on target/as per standard, financial results were indicating low performa..
One of the things that this law does is to guarantee that they won't suffer from the gamble they take normally as being part of the economic marketplace. Outline the case for regional economic integration with agreements and trade zones, etc. How sho..
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