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Assignment: This Assignment is based on Chapter 3 of our textbook and covers the Segmentation variables companies use to select their customers.
Select a company of your choice.
1. Identify the variables that the company has used to segment their customers.
2. Support and explain your answers with specific data and examples from the company.
3. Research the company's website, and other articles that explain how the company segments its customers.
Write minimum 2 full pages, excluding the reference page, and use APA 7 Format.
Textbook: Services Marketing: People, Technology, Strategy - Eighth Edition (By Jochen Wirtz and Christopher Lovelock)
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