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Identify the unique characteristics of services (relative to tangible goods) and list the marketing challenges created by each characteristic. For each characteristic, describe what a firm can do to attempt to counter these challenges, specifically in comparison to...
Intangability -
The marketing challenge
To counteract this challenge
Simultaneous Production and Consumption –
Perishability –
Heterogenity –
Client-Based Relationships –
Which are the potential sources of “hidden profitability” that you detect for AIMS?
Present a balanced story. Adequately cover both the pro and anti amendment voices.
Review how organizations interact with their external environment (as open systems and complex adaptive systems).
Determine the least squares regression line using Excel. Determine the MSE for the trend line (in a) and the 3 month moving average (in c.) Which forecasting method is better? Explain.
Identify three or four important failure modes for a cellular phone. Conduct an FMEA for a simple service or tangible product with which you are familiar.
A local business leader is considering starting business in your area and has hired you to conduct market analysis and deliver a formal report of your findings.
The best statement of the test applied in determining if a defendant was the proximate cause of the plaintiff's injuries is: Was it foresseeable to the plaintiff that the defendant would engage in theis conduct? Given this particular injury to the pl..
The employer want to make sure that the employee is doing their job and doing their job well.
Find a recent news article about an organization that changed its marketing strategy. What were the reasons for change?
Do you agree or disagree that return on assets is a good way to examine operational efficiency? Why? How does logistics strategy connect to overall corporate strategy? Is it a one-way or two-way connection? Do you think corporate cultures are relevan..
This would depend on whether the salesperson knew the speed of printing that would be required of the machine.
Derailment (Lead) Elisha, a recently promoted manager, stared in shock at the job board bulletin outside the HR department. She saw the position description of Kathy, her immediate supervisor, posted "for immediate hire." Which of the following chan..
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