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Identify the types of market intelligence

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1. Identify the types of market intelligence that Greens & Co. used to move into the U.S. market.

2. What information gathered from the research influenced Greens & Co.'s business decisions?

3. Using the case study, formulate the research objectives for the primary/qualitative research that was conducted in U.S. family homes.

4. Was Greens & Co. pursuing exploratory, descriptive or causal research? Provide examples from the case study to support your response.

5. Given the proliferation of mobile devices and e-commerce, what might Greens & Co. have included in its research plan if it were first venturing into the U.S. market today?

Reference no: EM132916135

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