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Assignment Steps
Use the same business problem/opportunity and research variable you wrote about in Week 3.
Note: Do not actually collect any data; think hypothetically.
Develop an analysis of 1,200 words in which you:
Identify the types of descriptive statistics (numerical measures) that might be best for summarizing the data, if you were to collect a sample.
Identify the types of descriptive statistics (graphical measures) that might be best for summarizing the data, if you were to collect a sample.
Analyze the role probability (for example, expected values or finding the probability of incurring a loss, etc.) might play in helping address the business problem.
Format your paper consistent with APA guidelines.
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Delivering good value to customers requires that firms use CRM strategies to effectively manage relationships with customers.
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Discuss (in detail) how you would research this topic in at least 2 different ways --- what variables (IV vs DV) would you use?
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