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Identify the type of strategy

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Reference no: EM133213199

Identify 1 Strategy your assigned company is pursuing, based on your knowledge of the company and your reading of their 10-K, Annual Report, or other documentation. (Minimum three pages for each strategy). 

For each of these  strategies:

  1. Identify the strategy.  What, exactly, is the company hoping to accomplish?
  2. Identify the type of strategy (Forward Integration, Backward Integration, Horizontal Integration, Market Penetration, Market Development, Product Development, Related Diversification, Unrelated Diversification, Retrenchment, Divestiture, Liquidation).  See page 137 in the text for the table of these strategies.
  3. Discuss why the company is pursuing this strategy.
    1. Is this a new strategy or a continuation of an existing strategy?
    2. Is this a change in direction for the company, and if so, why are they changing direction?
    3. What identified risks does this strategy seek to protect the company from (if any).
  4. In your opinion, is this strategy likely to result in a sustainable competitive advantage, will it be quickly copied by competitors, or is it simply a "me too" pursuit of an existing competitor's strategy?
  5. How will the company measure success?
  6. In your opinion, is the strategy likely to be successful or not, and why?

Reference no: EM133213199

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