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Identify the type of segmentation used

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Reference no: EM133217129

Market segmentation allows management to focus on key market opportunities.

Please use Canada Goose as the example,

(a) Identify the type of segmentation used and justify the correctness of this choice.

(b) Describe the positioning and overall markesng efforts (product, price, promotion, advertising, distribution - as appropriate) that reflect and reinforce the positioning.

Reference no: EM133217129

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