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Identify the trends and changes

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Reference no: EM133237538

Marketing Portfolio Assignment

Question 1. Identify the trends and changes that are occurring in the external environment that impact your chosen product's marketing plan.
a. Specifically, consider trends and changes in the areas of Technology, Regulatory, Economics, Environmental, Demographics, and Socio-Cultural happenings in this marketplace.
b. Research and analyze at least 3 factors.Explain for each of the factors you have selected the positive or negative implications (minimum of two for each) the external environmental factor could have on your chosen product's marketing plan. Ensure that you explain why?
c. Provide recommendations (action plans) as to what you plan to do to alter your current marketing plan to address this implication, again based on the factors you selected. Ie How may these trends impact your Product, Price, Promotion or Place strategy...and Why?(10 marks)

c) Actions Plans
• The chain needs to significantly ramp up its on-line capabilities in the following areas; Example
o Price: review to see if pricing are competitive enough
o Place; Need to get next day delivery established to home vs going to store
o Promotion: The chain needs to actively promote the on-line service to attract new customers and keep existing
o Product: review their product line-up to see what other products they can add for variety

Question 2. Review the competitive environment for your chosen product.
a. Specifically, provide details on 3 direct competitors, focusing on comparing the 4 "P"s for your own product versus the competitor's product.
b. Evaluate and specify your product's ‘Unique Selling Difference' or "Value" what makes it different and what value does it provide the consumer?
c. Provide rationale for your evaluation.

b)Unique Selling Difference
o Tell me what makes your brand unique. What is the one thing that differentiates this business/brand vs the competitors? Example: Canadian Tire is a Canadian neighbourhood store that offers everything you need for your household
c) Give me three points that rationalize your unique selling difference

Question 3. Include a SWOT (strengths, weaknesses, opportunities, threats) analysis using a bullet point, table format.
a. This analysis should be from the perspective of your product
b. Finally, summarize your findings and indicate possible implications for the marketing of this product.

b) Implications
From your analysis above what are the three things that the company needs to do differently or focus on in their Business and Marketing Plan

Question 4. From a Global Citizenship and Equity(GC&E) perspective:
a. Identify(in your own words) how your product's firm has supported environmentalism/sustainability,and
b. Has supported social responsibility at the national or global level. Please provide supporting documentation

Format

a) Environmental/sustainability
- write down (in own words) what the company is doing for this subject.
-give examples as support

b) Social Responsibility
- write down (in own words) what the company is doing for this subject.
-give examples as support

Question 5. Overall professionalism and presentation of the assignment
a. including cover page, bibliography including citation (APA), spelling/grammar.

Reference no: EM133237538

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Reviews

len3237538

10/6/2022 11:25:25 PM

Hello, please follow this assignment rubric doc and the question instructions in the question doc. Choose a product from the Padlet in the question document. Please do not plagiarize because the Professor warned about it already. N.B: This assignment is individual, so I'm doing individual submission. Thank you.

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