Identify the top rivals in your industry

Reference no: EM133499946

Question:

Identify the top rivals in your industry; try to identify at least five of them. As you do your research on them, create individual profiles for them focusing on the services they offer, the impact they have on the market, who benefits from their business, and their strategic direction.
Then identify the factors that have helped you succeed. Is it the quality of your product or service? Is it your strong customer service or the support of your loyal customers?
Next, select the top two factors that drive success for your business. These become the variables used for the axes of the map. There should be no correlation between these variables. They could include the product price, geographic coverage, product-line breadth, or quality.
Plot the firms in the industry that you have identified on the two-variable map you have created.
Firms that are placed on the same strategy space should be allocated the same strategic group.
Draw circles around each strategic group. The size of the circles should vary based on the size of the group's respective share of total industry sales.

Reference no: EM133499946

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