Identify the three product levels of the heineken

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Reference no: EM132994761

Task

Dutch-based beer brand Heineken has been a global brewing leader for the last 150 years. Today, Heineken holds the No. 2 brewer spot in the world and No. 1 in Europe.

Heineken management team in Canada is not sure if the company's flagship product (Heineken) is doing as well as it should in terms of sales and market share in their region. You are to assume the role of a Marketing Assistant with Heineken and produce a report for the Marketing Manager that:

i. Identify the three product levels of the Heineken

ii. Identify the levels of the Heineken packaging and explain the value of packaging and branding to both the company and the consumers.

iii. Discuss how Heineken can use its brand to achieve its marketing objectives. Feel free to set your own marketing objectives and discuss your brand strategies accordingly. Only 2-3 objectives are necessary - no more.

Reference no: EM132994761

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