Identify the terms digital marketing and digital media

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Reference no: EM132176980

Digital marketing has created new ways of promoting, pricing, distributing, and learning about consumer needs and wants.

1. Identify the terms “digital marketing” and “digital media.”

2. Describe how marketers can exploit at least two“characteristics” of e-marketing (as shown in the textbook) to improve their marketing mix.

3. How has digital marketing allowed marketers to strengthen their customer relationships and gather consumer feedback?

4. What are two drawbacks of digital marketing?

5. Google search either of the two terms “digital marketing” or “digital media” and report about something interesting you find.

Reference no: EM132176980

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