Identify the term which refers to the value of brand

Assignment Help Operation Management

Reference no: EM132304674

1. Identify the term which refers to the value of a brand.

a. Brand cost

b. Branding equity

c. Brand equity

d. Brand hierarchy

e. Brand portfolio

2. The ____________ stage of the Product Life Cycle requires marketers to focus their attention on building brand awareness?

a. Introduction

b. Growth

c. Maturity

d. Decline

3. All market segments, if successfully pursued, will eventually be exhausted of growth opportunities for given products.

a. true

b. false

4. For products falling in Zone 1 of General Electric's Strategic Business-Planning Grid, marketers are advised to Harvest or divest.

a. true

b. false

5. The four product levels identified in Theodore Levitt's Total Product Concept are: Generic, Expected, Augmented, and Potential.

a. true

b. false

6. Under which of Schmitt and Simonson's Drivers of Identity Management would a concern regarding a hospital merger fall?

a. Change in corporate structure

b. Outdated image

c. Greater resources

d. Change in corporate cohesiveness

7. According to Berthon et al.'s account of the functions of a brand, status and prestige reduce this particular item.

a. Market segmentation

b. Psychological risk

c. Consumer story/meaningful relevant value

d. Naming

e. Wording

8. General Electric's Strategic Business-Planning Grid evaluates products based on these two variables: Industry/market attractiveness, and Business ____________.

a. strong

b. strengthen

c. strengthened

d. strongest

e. strength

9. The element of surprise is unimportant in staging invasions.

a. true

b. false

10. According to your text, the prevailing consideration in new product development is the reduction of ________________.

a. Safety

b. Danger

c. Risk

d. Noncompliance

Reference no: EM132304674

Questions Cloud

Element of surprise is unimportant in staging invasions : The element of surprise is unimportant in staging invasions. Identify the term which refers to the value of a brand.

Does the problem relate to individual performance issues : Read the material at the sites listed in the Week 2 Lessons folder to help guide you in understanding needs with relation to your management problem.

Specifically designed to narrow the pool of application : Natasha was interviewed for internship position at computer software company. Which type of interview is specifically designed to narrow the pool of application

Which strategy is good preparation for behavioral interview : Which strategy is good preparation for a behavioral interview? Why is it important to speak respectfully about previous employers in an interview?

Identify the term which refers to the value of brand : Identify the term which refers to the value of a brand. The element of surprise is unimportant in staging invasions.

Drive-through window to deliver crab-cake sandwiches : A new fast food franchise has been started in Baltimore that uses a drive-through window to deliver crab-cake sandwiches.

Identify the term which refers to the value of brand : The element of surprise is unimportant in staging invasions. Identify the term which refers to the value of a brand.

Leaders during the storming stage of team development : Which of the following statements is true of leaders during the storming stage of team development?

Team member at norming stage of team development : What is the role of a team leader or a team member at the norming stage of team development?

User Account

All Pages