Expression, Structure- Weight 10.00% Demonstrates a high-quality level of academic writing, pre- submission editing and proof- reading and minimal grammatical/expression errors. Professional presentation including the use of headings, spelling, punctuation error-free. Demonstrates a solid level of academic writing with occasional editing, proof-reading and grammatical/expression errors Well-presented including the use of headings, spelling, punctuation error-free. Level of academic writing consistent but with editing, proof-reading and grammatical/expression errors. Some errors in formatting, spelling, punctuation. Additional editing and proof- reading required. Level of academic writing in- consistent with multiple editing, proof-reading and grammatical/expression errors. Errors in formatting, spelling, punctuation. Additional detailed editing and proof- reading required. Poor level of academic writing with multiple editing, proof-reading and grammatical/expression errors throughout. Multiple errors in formatting, spelling, punctuation. Significant detailed editing and proof- reading required.

Incomplete or unclear topic development with only minimal focus on identification and discussion of the digital marketing theoretical concepts in preparing the report and apply digital marketing theoretical concepts. Only minimal evidence of individual thinking and approach Poorly constructed topic development with no real focus on the identification and discussion of the digital marketing theoretical concepts in preparing the report and apply digital marketing theoretical concepts. Content often copied from other sources demonstrating no evidence of individual thinking and approach

Topic Development Weight 10.00% In-depth and detailed topic development of content: clear identification and discussion of the digital marketing theoretical concepts in preparing the report and apply digital marketing theoretical concepts. Comprehensive topic development of content; identification and discussion of digital marketing theoretical concepts in preparing the report and apply digital marketing theoretical concepts. Clear topic development but lacking in breadth and depth of identification and discussion of the digital marketing theoretical concepts in preparing the report and apply digital marketing theoretical concepts.

Application Demonstrates high levels of Demonstrates consistent levels of Demonstrates the ability to effectively Demonstrates an attempt to use Limited use of of data competency in analysing the competency in analysing the use quality, credible and relevant relevant data/frameworks and data/frameworks and /frameworks website and critically evaluate it website and critically evaluate it data/frameworks and theories to support theories to support arguments i.e. theories and minimal /theories- using 7Cs of customer using 7Cs of customer interface, arguments i.e. 7Cs of customer 7Cs of customer interface, applied nowledge to Weight interface, WebQual, ease of WebQual, ease of navigation and interface, WebQual, navigation and WebQual, navigation and support the key issues

Research, Evidence of detailed, structured Evidence of broad, structured and Evidence of solid research skills but with Research conducted demonstrates Limited research skills data and independent research. independent research. more limited use of applicable scholarly an attempt to collect and use demonstrated. Poorly acquisition Demonstrated use of a wide Demonstrated use of applicable information resources/data. applicable scholarly information selected and used and variety of applicable scholarly scholarly information Referencing is in parts inconsistent and resources/data but from a limited information referencing- information resources/data resources/data. or demonstrates a limited ability to range of sources. resources/data (non- Weight Referencing used throughout is Referencing throughout is reference a range of both primary and Frequent use of the words and/or scholarly) data. 20.00% consistent and accurate and generally consistent and accurate secondary sources both in-text and ideas of others from primary and Failure to acknowledge

Criteria& Weightage 100% Levels of Achievement High Distinction 80 to 100% Distinction 70% to 79% Credit 60% to 69% Pass 50% to 59% Fail 0 to 49% Task The Tourism/Hospitality Web The Tourism/Hospitality Web Site The Tourism/Hospitality Web Site Audit The Tourism/Hospitality Web Site The Tourism/Hospitality Compliance: Site Audit Report addresses in Audit Report generally addresses Report mostly addresses the key Audit Report addresses the general Web Site Audit Report Answered task detail all the key aspects of the all the key aspects of the task aspects of the task requirements topic content but fails to specifically fails to address the key Question- task requirements and key requirements and key although not all of the components of address the key aspects of the task aspects of the task Weight 30.00% components of the questions in components of the questions in a the questions are fully answered and the requirements and components of requirement/questions, is a professional and structured consistent manner. structure not fully consistent with the questions largely off-topic and/or manner. requirements. not relevant to the task requirements/questions.