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Assignment:
Using evidence from the case, identify the target market for "The Juicer's" cocktail mixers, outline two (2) different segmentation bases being used for that target market, and explain the targeting strategy you believe was employed to select that target market. Identify and explain a possible way for "The Juicer" to re-segment the market for their cocktail mixers.
Describe how the activities influenced your awareness and understanding of the interrelationship between business and society
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