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Identify the target market for business

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Reference no: EM132481864

Question 1. Divide the total market into smaller segments

Question 2. Identify the target market for your business

Question 3. Identify the competitive advantage- what does the business offer that others do not? (A difference is worth establishing and promoting to the extent that it is important, distinctive, superior, communicable, preemptive, affordable, and profitable)

Question 4. Write the positioning statement in the form To (target segment and need) our (brand-business in this case) is (concept) that (point of difference).

Reference no: EM132481864

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