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Identify the target audience

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Reference no: EM132997165

You've been hired by your favorite company to develop an Integrated Marketing Campaign for your favorite product. Map out the entire IMC from start to finish. Describe each step, and how exactly you plan to action that step.

For this question - pick a well-known company (must be publicly traded and worth at least $1billion in market capitalization). Describe the company and product. Then, go through each step of the IMC. Actually DO the step.

Step 1 - identify the target audience - actually identify the audience. I.e. 40% male, 60% female, aged 15-25. Etc.

Step 2 - set the objective - actually set an objective. X% increase in sales, etc.

Reference no: EM132997165

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