Identify the tangible and intangible resources of this firm

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Reference no: EM132172867

internal Environment: Starbucks

- Define the terms and identify the tangible and intangible resources of this firm that support the capabilities of the company.

- Explain what capabilities may be core competencies that you believe may serve as a source of competitive advantage in this industry, in the market today, based on the four criteria of sustainable competitive advantage. Explain fully.

Reference no: EM132172867

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