Reference no: EM132915274
First evaluate the pitch. While you view the short videos from MadMen take notes on specific details in each sales professional's delivery and consider how you may transfer these observations into your sport sales interactions. Next, refer to topics of value, connecting with people, and storytelling to utilize the best practices. Answering the following questions:
-Describe how each sales professional implemented storytelling to reach the audience. Was this effective? Did the story resonate with the audience? If yes, why? If no, why not?
-Identify the successful techniques employed in each presentation.
-Suggest how each presentation could be revised to produce a different, more effective outcome.
-Do you think the challenges faced in general sales are similar to those faced in sport sales? If yes, why are they similar? If no, explain what differences you observe in sport sales.
-Were the sales professionals authentic? If yes, how does this help build a connection and relationship with an audience? If no, how might this hinder a prospective deal?
The videos for reference per the questions above are located below and can be viewed via YouTube
(444) SPT-350: Mad Men - Peggy's Heinz Presentation - YouTube
(444) SPT-350: Mad Men - Best Ad Pitch - The Carousel - YouTube
(444) SPT-350: 2014 Elevator Pitch Winner, University of Dayton Business Plan Competition - YouTube
(444) SPT-350: 2013 BPC Elevator Pitch Winner - YouTube
(444) 2011 BPC Elevator Pitch Winner - YouTube