Identify the strategy decisions marketing manager must make

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Reference no: EM131921956

Question: 1. Identify the strategy decisions a marketing man-ager must make in the Price area. Illustrate your answer for a local retailer.

2. How should the acceptance of a profit-oriented, a sales-oriented. or a status quo-oriented pricing objective affect the development of a company's marketing strategy? Illustrate for each.

3. Distinguish between one-price and flexible-price policies. Which is most appropriate for a hardware store? Why?

Reference no: EM131921956

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