Reference no: EM131366646
Identify the steps in developing a social media strategy and give an example of how a product or a business might execute each step in the process of developing a social media strategy.
The answer should not be long and it must be unique not plagiarised. Please make sure that the answer can be copied and paste to Micrasoft Word.
Note that my answer was as the following and it was wrong.
1- Set objectives and goals: what to be achieved from social media and how it aligns with the core business and product or service.
2- Choose Social Networks: sites that matter and suit the company’s goal and the audience behavior on those specific social media site.
3- Segmentations which gender, age and region to target.
4- Market Current State: analyzing how competitors act and what content works for them in social media then distinguish and appeal to prospects they might be missing.
5- Create Content: what to tell and how is it relevant to the social audience.
6- Assign Roles then Implement: who will be involved in the in the activity and who responds.
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