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Let's say Toyota is facing a stiff competition from their greatest competitor, Honda.
You as the advertising head of Toyota, are responsible to come up with a way or design to attract your customers attention.
Identify the stages in the buying process. Suggest which advertising methods suit each stage the best. Explain how the methods affect you in your decision.
Please take note the answer shall include citations and example.
List the key product strengths, weaknesses, opportunities, and threats. Discuss the main features and benefits of your product.
Who are the target customers for the company/brand? google How could/does the company reach its customers/users? What methods and media might and/or does he company use to reach the customers/users? google
China and India have demonstrated trends toward Western-style consumption over the last decade. What opportunity for U.S. companies might you foresee
Case Study - Cioccolato Australia: the ultimate chocolate experence - Draw up a list of elements of the marketing communications mix
Let's create a cause marketing campaign for your million-dollar idea that you have already discussed in week six. What is the marketing reason for implementing.
One of the ways to change the course of a brand is to modify the product. Under product modification, ________ adds size, weight, materials, supplements, and accessories that expand the product's performance, versatility, safety, or convenience.
What is the salary for these jobs? What are the main skills needed for the jobs? What additional training or development would you need to get the jobs you post
Disconfirmation model to evaluate a consumer's post hoc satisfaction a consumer who is your friend, your colleague or a member of your family.
The report should have main title and sub title headings, as well as appropriate business terminology. Additional, logical assumptions, rational organization of ideas, and identifications of key points
Consider the influence of contests, salary and commission, and recognition in motivating salespeople. How would you create similar forms of motivational tools
What are the two primary differences in these environments?
At what stage in the product life cycle is the iPhone? What about other smartphones, Will Apple's iPhone maintain its competitive edge, or will Google's Android become the market leader
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