Identify the specific target audience for the campaign

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Reference no: EM133649114

Introduction: Briefly introduce the travel show and its target audience.

Target Audience: Identify the specific target audience for the campaign, considering demographics, interests, and behaviours.

Platform Selection: Choose the most appropriate social media platforms for reaching the identified target audience.

Things to consider:

• Does the platform host your target audience?

• Is it working for your competition?

• If it's not working for the competition, is it because your target audience isn't there or because competitors are doing something wrong?

• Does it fit well with the content you plan on making?

• Is it worth your time and effort to create content for it?

Competitors: Here are some questions you can consider when filling out the social media strategy template:

• Who are your competitors trying to target?

• Why is their strategy working?

• What social media platforms are they using and why?

• What social media platforms aren't they using and why?

• How often do they post content to each platform?

• Are they replying to comments?

• What is the ratio of posts trying to sell something compared to fun, interesting, or educational content?

Reference no: EM133649114

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