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Identify the source of potential channel gaps

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Assignment:

Gap Analysis Framework Marketing Channels (Coughlan, Anderson, Stern, & El-Ansary, 2006, p.155).

Sources of Gaps - For WALGREENS Identify the Source of Potential Channel Gaps, Assess the Types of Channel Gaps, and Recommend Ways to Close the Gaps with example

Environmental Bounds

1. Local legal constraints. - laws, regulations,

2. Local physical, retailing infrastructure. - prevention of certain types of distribution channel structures

Managerial Bounds - constraints on distribution structure arising from the rules within a company. Constraints from the company that manufacturers product as well.

1. Constraints due to lack of knowledge

2. constraints due to optimization at a higher level

3. Describe justification for managerial bounds on Channel Design with example

Reference no: EM133296783

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