Identify the source of miscommunication

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Identify the Source of Miscommunication in the follow situation. Peyton is a U.S. sales representative in South America. They make appointments and are careful to be on time. But the person they're calling on is frequently late. To save time, Peyton tries to get right to business. But their hosts want to talk about sightseeing and their family. Even worse, their appointments are interrupted constantly not only by business phone calls, but also by long conversations with other people and even the customers' children who come into the office. Peyton's first progress report is very negative. They haven't yet made a sale. Perhaps, they decide, South America just isn't the right place to sell their company's products.

Reference no: EM133380491

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