Reference no: EM132868317

1. Choose your organization, briefly summarize the business your organization is in. Jeff Bezos founded Amazon.com in 1994. Amazon's mission is to be Earth's most customer-centric company.

2. Identify the senior leadership team (CEO, COO, and CFO).

3. Describe the mission and strategies that your chosen organization use.

Amazon's mission statement: "serve consumers through online and physical stores and focus on selection, price, and convenience."

Amazon's mission statement provided in the question is revolutionary because its mission statement reflects that the company wants to become the world's best e-commerce company.

Amazon's goal is to be customer-centric because customer satisfaction decides market share, competitive strength is crucial to existing, and fights the long-term battle. You can also call it Amazon's philosophy because Amazon equates a customer with no one but God Himself in the true sense of the word.

Companies know how important it is to be focused on the customer. The better the customer service, the higher the loyalty and sales. Two things are clear from its mission statement. First of all, Amazon's dedication to serving the customer, and second it is the business's size. It does not spell out what things it sells but still sums it up as everything that someone may want to buy online. That also shows how big Amazon aspires to be. Everything that you can buy online available at just one site - Amazon. Its mission statement does not spell out its target market, not the kind of products it sells and nor the nature of its business. It is short and explains the primary focus. The top priority of Amazon is Amazon is all about customers and their convenience and nothing else. At Amazon, all roads lead to the customer. Amazon's mission statement is still really full of impact is in terms of brand image. It has positioned itself as a customer-oriented brand, which is what its mission statement is all about.

4. Indicate how Amazon's design and structure help or hinders achieving the mission and strategies?