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Identify the sections of the marketing plan

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Reference no: EM132162581

Assignment 2: Business Environment and Marketing Research

Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

This assignment represents Section 2 of the Marketing Plan. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 2 - Marketing Research & Target marketing (Module 2).

Section 2 - Market Research & Targeting (Module 2)

1. Market Research

• Research Methods & Data Mining

• Market Research Process

2. Consumer Behavior

• B2C vs. B2B

• Consumer Decision Making Process

• Factors Affecting B2C and B2B consumer behavior

3. Market Segmentation

• Market Segmentation Concepts

• Segmentation Process

• Segmentation Strategies

4. Target Marketing

Relate all responses using the WBC scenario and the product you have selected to market in Module 1.

Create a 4- to 6-page Word document for your Marketing Plan sections. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

Reference no: EM132162581

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