Identify the research objectives of cola

Reference no: EM131090525

Answer questions below based off article attached.

1. What different type of research methods were used by Cola? Discuss the research instruments used and how samples were acquired. Which population was surveyed and the contact methods used?

2. Identify the research objectives of Cola with the New Coke product. Discuss the problems at hand, support the answer. Note: Could be more than one objective.

3. Discuss the decision made by Cola after acquiring the research results. Why was this decision flawed? What should have been done differently?

4. What are the marketing research results that were provided in the reading? Discuss what the corporation learned from the data. What was the significance to the research problem defined?

5. Discuss what was done correctly?

Reference no: EM131090525

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