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1. Go to the home Web page for Federal Express, and identify the requirements that FedEx is seeking in marketing research personnel. Write a brief description of these requirements, and report your finding to the class.
2. If you were seeking a marketing research position at FedEx, how would you prepare yourself through training and education for such a position? Put together a one-year plan for yourself identifying the college courses, special activities, interests, and related work experience you would engage in to obtain a marketing research position at FedEx.
Do you feel traditional advertising will continue to decline in importance as a means for marketing communication or will it rebound in the future?
Conduct a marketing audit for an organisation of your choice and propose EITHER a new product/service (or new variant) for inclusion in the organisation's portfolio OR a new communication plan for an existing product/service
Your office is planning issuing a solicitation for a lawn maintenance contract. Prepare three types of specifications that could be used in the solicitation.
Explain how can the marketing mix be used to effectively differentiate and position your product or service?
conflict identification and resolution. we live in a very complex and culturally diverse society. when we bring
DEFINING THE MARKETING CHALLENGE/INTRODUCTION. Describe the marketing challenge (new business, new good, new service, etc.). Why was this particular challenge chosen to review? (group interest, group experience, etc.)
Explain Competing e-Business Web Sites and define their line of business and pick the one you think is the most competitive and explain why
In a two-page essay, evaluate Abercrombie & Fitch's market situation and the company's opportunities for growth. Be sure to discuss these factors in depth, citing sources to support your position. Your essay should include the following informatio..
What are the three potential conflicts of interest that can take place during the auditing process? Explain. List and discuss the decision making steps in the ethical cycle from a global perspective
networking is the act of creating professional relationships. it is often thought of as a connection device. almost
Examine the circumstances that resulted in the merger or acquisition for the selected company. Speculate on two (2) reasons why the resulting decision to merge or to acquire / be acquired was made
1.Identify the sales promotion tools that might be useful for
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