Identify the reason that people were hesitant to use

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Reference no: EM133613458

Case Scenario

Tony took a tour with The Continent Tours and left a negative review on a travel website. He claimed the tour guide was under the influence of alcohol during the tour, which put the tour group at risk. His post was widely shared on social media platforms. Moreover, the people called into question the company's reputation and the safety of their customers. The Continent Tours released a statement in a few hours to address the allegations. The company announced on their social media that they are investigating what happened. They promised that they will take appropriate actions to resolve the issue. However, while they were still investigating, very few people used their services. Many people were hesitant to go on their tours because they were afraid for their safety.

a. Identify Tony's accusation that harmed The Continent Tour's reputation.

b. Identify the impact of Tony's accusation to The Continent Tour's business.

c. Identify the reason that people were hesitant to use the company's service even though Continent Tours already released a statement.

Reference no: EM133613458

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