Identify the rationale and obstacles toward adopting

Assignment Help Microeconomics

Reference no: EM133649016

Assignment: Branding Presentation- Create Your Own Brand And Present Its Branding Elements

Course Learning Outcomes: This coursework has been designed to test your achievement of the following course learning outcomes:

A. To examine the dimensions and activities associated with effective brand creation and development.

B. To examine the theories and concepts that explain the form and function of brands.

C. To identify the rationale and obstacles toward adopting integrated international marketing communications and branding at various levels throughout an organization.

D. To critically review the brand management strategies of firms.

Coursework instructions:

You will have a maximum of 10 minutes for your individual presentation. You have to include the following points:

1. The Brand: the rationale behind the branding concept, including the name, brand history/background, and marketing research.

2. Brand characteristics & positioning: brand characteristics concepts and their association with the target audience.

3. Brand Symbolism: the socio-cultural meaning of the brand in relation to the brand image; semiotics.

4. IMC: a justification of why you feel the advertisement you design will achieve a marketing advantage for the brand.

5. Marketing communications strategy: strategic planning; the brand strategic issues; brand equity.

6. Use of current communications and/or branding framework(s) to justify your brand, e.g., digital media, etc.You should reference at least ten articles for your presentation.

Reference no: EM133649016

Questions Cloud

Uniform crime reports and self reporting measures : Between Uniform Crime Reports and Self Reporting Measures why are Uniform Crime Reports better. What are advantages and limitations of Uniform Crime Reports.

Affected can be ensured and protected : Drawing on wider international research and practice in this area, make recommendations for how the human rights of those affected can be ensured and protected.

What is the p-value : What is the p-value? Does sufficient evidence exist that the customer satisfaction rate is different than the claim by the company at a significance level ax=0.

Social work values and duties that conflict : Identify the ethical issue including the social work values and duties that conflict.

Identify the rationale and obstacles toward adopting : Identify the rationale and obstacles toward adopting integrated international marketing communication and branding at various levels throughout an organization.

Discuss why key performance indicators are used : Discuss why key performance indicators are used in budgeting and provide three examples of financial key performance indicators that can be used to determine

Social disorganization play role in the white factory : How does Social Disorganization play a role in The White Factory: Coca, Cocaine, and Informal Governance in Chapare, Bolivia and in From Corumba to Rio

Larger society legitimates violence in family : Discuss the idea that violence in the larger society legitimates violence in the family.

Systemic implications for social mobility and equality : How can this text be a disadvantage of socioeconomic inequality in Japan? Understand the systemic implications for social mobility and equality.

User Account

All Pages