Reference no: EM133171898

Task 1: Read the questions below and SKIM the Chapter 1 text to locate the answers.
1.What is the text about? - you have 5 seconds! Use 4 or 5 words ONLY.
2. Look at how the sections are numbered. Why have they been numbered this way?
3. Text structure: Organise the below into the correct order

Task 2:
Read the next part of the Methodology section, and identify the purposes of each sentence again. NOTE: this time more than one sentence may apply to a sentence purpose.

1)The workshop involved eight companies with representatives from supply and demand functions within each company (marketing, sales, logistics and SCM). 2)Supply and demand integration issues can only be captured if representatives from both sides within the same company are involved.3)Our initial intention was to conduct paired interviews in selected companies.4)After the completion of a trial set of interviews, we noticed the limitations related to the methodology.5)Rather than gaining knowledge on the elements of DCM, the interviewees elaborated on the barriers and problems, often making the other function responsible for integration failure.6)Therefore, we decided to involve both parties simultaneously, and to facilitate constructive discussions in a co-development workshop. 7)The companies were chosen on the basis of proven expertise and interest in DCM. 8)They represented a range of different industries, from oil and cosmetics to a manufacturer of personal care products and a photoprinting technology provider. 9)The workshop lasted one day and was run by Synectics, a consulting company which specialises in running such work- shops. 10)Synectics applied a creative problem solving process which captured the different mindsets of both functional representatives but then sought convergence. 11)The process utilises brainstorming techniques, with an objective of leveraging both present knowledge and future potential.12)Its structure, with rigorous projective exercises, tools and techniques, enables the participants' thinking to be shaped and developed. 13)As researchers, we acted as so-called ‘‘problem owners'', which enabled us to choose the prominent topics, while leaving the process responsibility to the professionals.

Task 3:
Read the next section of the report, and (for the last time!) match the sentences to the purposes.
1) The data from the workshop were captured through notes and flip charts. 2)Since the workshop was not tape recorded, coding along the guidelines set by Peet and Dorothy (1984) or Roberts (1994) could only be applied when analysing the written material. 3)Through the coding, patterns that form content themes were identified and structured into a framework. 4)In order to validate the findings from the workshop, a summary report was sent to all delegates and their agreement with the content was secured. 5)Next, the emerging themes were compared and contrasted with the views held in the literature.