Identify the products three layers

Assignment Help Other Subject

Reference no: EM131472266 , Length: word count:900

Assessment - Marketing Mix Decision Analysis

The business case is as follows:

"The last several years have seen a proliferation of energy drinks on the market, with brands such as Mother, V, and Red Bull dominating global market share. In recent medical research, however, energy drinks were found to be more harmful than helpful. It has been found that a person who consumes energy drinks on a daily basis is more likely to suffer severe medical conditions such as caffeine overdose, heart palpitations, neurological and cardiovascular defects, as well as poor oral and mental health. In light of the recent medical findings, the global consumption of energy drinks has started to decline as more and more consumers are becoming health conscious and knowledgeable about the risks associated with consuming such beverages. To address this change in consumer behaviour, a global company named XYZ has introduced a new type of product in the soft drink market. It is called the "calm" drink, and it offers a natural concoction of calming remedies that are not only delicious but also deliver many health benefits to the consumer. In the last two years, XYZ Company has gained a substantial market share. However, it has yet to be sold in Australia. You are now employed by XYZ Company as a marketing consultant. In your new job, you are tasked with conducting a marketing mix analysis with the prime focus on launching the "calm" drink in the Australian soft drink market."

In analysis, will need to address the following:

Product Decisions:

a. Identify the product's three layers. You may use diagrams and charts.

b. Create a brand name for the product that fulfils one of the brand dimensions.

c. Design packaging for the product. In designing the packaging, you will also need to analyse the packaging considerations relevant to the Australian market

Price Decisions:

d. Which pricing objective should XYZ Company pursue in this scenario? Provide reasons for your answer with reference

e. Determine the pricing point of the product, and suggest the most suitable pricing strategy in this case.

f. Which special pricing tactics should XYZ Company consider and why? Provide reasons for your answer with reference

Word limit: 900 words

Reference: 8 referencing with Harvard referencing style

Reference no: EM131472266

Questions Cloud

Where is the change located in the document : What was the original information? What change was made? Where is the change located in the document? Why was the change needed?

Should the supreme court decide in favor of bateman eichler : Berner and a number of other investors purchased stock from a San Francisco-based stock brokerage firm known as Bateman Eichler by getting an inside tip.

Describe the all wrongful acts : The University of California Medical Center admitted Tunkl as a patient. While under sedation and unable to read, Tunkl was required, as a condition.

Name two different methods for evaluating evidence : Name two different methods for evaluating evidence. Compare and contrast these two methods.In nursing

Identify the products three layers : Identify the product's three layers. You may use diagrams and charts - Create a brand name for the product that fulfils one of the brand dimensions

Describe the phases of the business cycle : A. Describe the phases of the business cycle. B. Explain what is happening to GDP and unemployment at each phase of the cycle.

Comment on the usefulness of benners work : Comment on the usefulness of Benner's work in your present or future role. Provide several examples.

Write a python program to add ded at the end of a given word : Write a Python program to add 'ded' at the end of a given word (length should be at least 3). If the given string already end with ‘ded' then add ‘ing' instead.

Statistics measure of unemployment understate : In what way does the official Bureau of Labor Statistics measure of unemployment understate the degree of unemployment in the economy?

Reviews

len1472266

4/24/2017 6:47:14 AM

In analysis, will need to address the following: Product Decisions: a. Identify the product’s three layers. You may use diagrams and charts. b. Create a brand name for the product that fulfils one of the brand dimensions. c. Design packaging for the product. In designing the packaging, you will also need to analyse the packaging considerations relevant to the Australian market . Price Decisions: d. Which pricing objective should XYZ Company pursue in this scenario? Provide reasons for your answer with reference e. Determine the pricing point of the product, and suggest the most suitable pricing strategy in this case. f. Which special pricing tactics should XYZ Company consider and why? Provide reasons for your answer with reference

len1472266

4/24/2017 6:47:06 AM

In light of the recent medical findings, the global consumption of energy drinks has started to decline as more and more consumers are becoming health conscious and knowledgeable about the risks associated with consuming such beverages. To address this change in consumer behaviour, a global company named XYZ has introduced a new type of product in the soft drink market. It is called the “calm” drink, and it offers a natural concoction of calming remedies that are not only delicious but also deliver many health benefits to the consumer. In the last two years, XYZ Company has gained a substantial market share. However, it has yet to be sold in Australia. You are now employed by XYZ Company as a marketing consultant. In your new job, you are tasked with conducting a marketing mix analysis with the prime focus on launching the “calm” drink in the Australian soft drink market."

len1472266

4/24/2017 6:46:58 AM

Hi I'm Ellie, I need your help about my assignment. Here is detail: Assessment title: Marketing Mix Decision Analysis . The business case is as follows: “The last several years have seen a proliferation of energy drinks on the market, with brands such as Mother, V, and Red Bull dominating global market share. In recent medical research, however, energy drinks were found to be more harmful than helpful. It has been found that a person who consumes energy drinks on a daily basis is more likely to suffer severe medical conditions such as caffeine overdose, heart palpitations, neurological and cardiovascular defects, as well as poor oral and mental health

Write a Review

Required(*) Message

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

User Account

All Pages