Identify the product that would be best for the firm

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Reference no: EM132135759

A specialty software development firm is planning to offer one of four new software products and wishes to maximize profit, minimize risk, and increase market share.

If a weight of 65% is assigned to profit potential, 20% to profitability risk, and 15% to market share, identify the product that would be best for the firm to introduce.

New product Profit potential ($) Profit risk ($) Market share SW1 80k 40k High SW2 120k 30k Low SW3 160k 60k Medium SW4 120k 40k Medium.

Reference no: EM132135759

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