Identify the product category to be evaluated

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Reference no: EM133573652

Product Category: Skincare industry

First, identify the product category to be evaluated. Once the product category is selected and described, identify which determinant attributes most affect product selection by a consumer and provide a description for each. Explain which features and benefits are most important to the consumer when making a decision about this type of product. Then explain the product brands that will be evaluated within each product category (select at least 3, but no more than 5).

I can develop a survey to determine the attributes, but in many cases you can make an informed judgment about them.

Specifically, the following critical elements must be addressed:

Product Category: Identify and describe the product category to be evaluated.
Determinant Attributes: Describe the top six determinant attributes that most affect product selection by a consumer, including the features and benefits most important to the consumer when making a decision about this type of product.
Product Brands: Explain the product brands that will be evaluated within each product category. Include appropriate details of the brands.

Reference no: EM133573652

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