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Identify the primary purpose of the omnichannel of ikea

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Reference no: EM133525039

Case Study: A report of Bunnings and Ikea ( B2B and B2C markets but, focuses more on B2B business) The selected company should be either facing a challenge of market share or gaining/sustaining competitive advantage. Select another company from the same industry sector that has an online as well as offline presence and is the market leader in the B2B business. Address the following questions by gathering information from the companies' websites, physical store, and secondary sources, e.g., business magazines, newspapers, internet, and other relevant sources.

Questions: Based on 4 question and answering must include Harvard Australia Referencing and Citation on each question.

Question i.Identify the primary purpose of the omnichannel of Ikea and Bunnings to utilize that to serve their customers

Question ii.Identify and describe the main resources ( which are Ikea and Bunnings) used to develop the omnichannel

Question iii.Compare and contrast the approaches of Ikea and Bunnings.

Question iv.What conclusions do you draw based on the above analyses?

 

Reference no: EM133525039

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