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Identify the primary message for your campaign

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Reference no: EM133410608

Questions: Identify the primary message for your campaign, 2-3 message pillars, and proof points for each. Be sure to include a call to action that helps to achieve your goal. Remember that messages should align reinforce your positioning statement. Be sure to include a call to action that helps to achieve your goal.

Example:

  • Primary Message: The annual user conference provides phenomenal value for training, professional development, peer networking and learning how to get the most out of your investment.
  • Message Pillar: This conference welcomes you into a dynamic, well-connected and highly competent professional community.
  • Proof Point: Veteran attendees return year after year because it recharges their skills, knowledge and professional networks.

 

Reference no: EM133410608

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