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Identify the pricing strategy selected

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Reference no: EM132831804

FIND a company that manufactures products or offers a service. What products or services do they sell?

  • Is the company a market leader? At the bottom? Or somewhere in between? What is your justification?
  • What is the company's key objective (that is, are they focused on profits, market share, growth, brand positioning, etc.)?
  • How do their products or services differ from those offered by the competition?
  • What are some of their major expenses (fixed and variable) they incur on the products manufactured or services provided?

Choose a pricing strategy (competitive analysis, cost-based pricing, or value-based pricing) that the company you are analyzing should use to forecast its costs on items or services it will sell.

Once you have identified a pricing strategy, and have come up with a price for a product or service, complete the cost + profit formula.

  • Identify the pricing strategy selected.
  • Explain why that strategy was selected.
  • Share the cost + profit formula using the information you gathered from your investigation and the results. explain how you came up with the cost based on the information.

Reference no: EM132831804

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