Reference no: EM132481843

Question a) Describe fully the services provided by this brand to consumers (B2C) and businesses (B2B).  Explain why their product is either tangible or intangible?  For example, for Frito Lays Inc. some of the product types they sell are potato chips, corn chips, and tortilla chips. For social media companies, there are different types of services.

Question b) Discuss where you think their products are in the product life cycle and explain why.

Question c) Identify the corporate (parent) brand (Frito Lays Inc.) and master brands and include pictures of the logos. For example, Doritos, Lays, Fritos, Cheetos etc. are master brands of Frito Lays Inc.

• The parent brand includes the words Company, Corporation, Inc., LLC etc. Sometimes one of the master brands might also include the parent brand name, but without the Inc., Company, Corporation etc. For example, Facebook Inc. and Facebook.

Question d) Discuss if their strategy is multi-product branding, multi branding, or private branding and fully explain why based on what you observed and the concepts discussed in the textbook. Include pictures.

Question e) Discuss and give examples of their line extensions or brand extensions. Include pictures.

Question f) Identify the number of monthly active users and the percent of internet users reached.

b Price

Question a) Identify the price point ranges for each product type for business to consumer and for business to business.

1. Create a table to summarize the products (services) and the price points.
2. It could be bronze, silver, gold or small, medium, and large etc for different product types coffee, tea, brownies etc or TV's, phones etc. If the service is free to consumers explain why? How does the company make money? What is the price they charge to businesses for the different services? Discuss if some services are provided free to consumers and if the service can be upgraded for a fee that might suggest a Good, Better, Best pricing strategy.

Question b) Discuss why or why not you feel their strategy is penetration pricing or skimming.

Question c) Discuss if they segmented the market by price or some other segmentation approach.

Question d) What is the annual revenue for the company and brand.

c Place

Question a) Indicate the channels of distribution or access.

Question b) Discuss if their distribution strategy is intensive, selective, or exclusive.

Question c) Discuss place as it relates to Social Media companies.

d Promotion (Advertising)

Question a) Discuss the types of advertising and promotions they have implemented and include pictures.

Question b) Discuss their use of broadcast (TV / Radio), print (magazines / newspapers), and support media (billboards / internet).