Identify the potential threats to the organic foods industry

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Reference no: EM131518450

Assignment: Conducting an Environmental Analysis

U.S. sales of organic foods and beverages have grown from $1 billion in 1990 to $24.8 billion in 2009. Sales in 2009 represented 5.1% growth over 2008 sales (Industry Statistics and Projected Growth, 2010). These trends are having a significant impact on the food market industry as a whole, and in particular the organic foods markets.

• Provide a discussion of the trends in the organic foods industry and how these trends will impact the organizations that sell organic foods.

• Examine the competitive environment that organic foods can create for an organization and apply Porter's model, providing an analysis of each factor relative to the industry.

• Identify the opportunities and potential threats to the organic foods industry by completing a SWOT analysis.

o How can a competitive advantage be achieved using the strengths and opportunities identified in the SWOT?

Reference

Industry statistics and projected growth. (2010, June). Retrieved from Organic Trade Association.

Reference no: EM131518450

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