Identify the potential target market

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Reference no: EM133179671

On successful completion of this assignment, students should be able to

1. Define the business plan in terms of a product/service description,

2. Identify the potential target market,

3. Identify the benefits of the product/service, and

4. Create a concept statement and survey three peers on the business idea.

Brief Description

The purpose of the first assignment is to provide you with a vehicle to explore possible business ideas and to select a business to develop through the course. This will be the first step toward building a comprehensive business plan that you could use in starting your business.

Reference no: EM133179671

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