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Using the following list of products, identify the potential market segments of each product based on demographics, psychographic, and behavioral differences. Prepare a brief report and explain the segmentation variables associated with each example.
a. A high-end automatic espresso maker
b. Soft drinks
c. Disney movies
d. Affordable Wireless headphones
f. Use the industry/product that of your choice
Your paper should be typed in Times New Roman font size 12, 1-inch margins all around, include references, and be at least 2 pages double-spaced, not including headings and references. Don't forget to include a list of references. Wikis or blogs are not acceptable. Make sure to use proper spelling and grammar.
Design four Likert scales to measure each of these areas for the Nutrition.gov web site: 1) the ease of navigation, 2) the graphics, 3) the interactivity and 4) the customer service options.
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A company uses rivets at a rate of 5,000 kg per year, rivets costing Rs.2 per kg. It costs Rs.20 to place an order and the carrying cost of inventory is 10 % per annum. How frequently should order for rivets be placed and how much?
Companies are often organized into departments by functions, such as operations, marketing, sales, corporate headquarters, etc. Typically, each one of these departments is then assigned specific responsibilities and referred to as either a cost ce..
Discuss the elements of strategic management and explain why it is crucial to an organization's survival.
Unions in developed countries advocate trade barriers and often oppose imports from low-wage countries to protect jobs from what they characterize as "unfair' import competition. Is such competition truly "unfair"? Is this argument in the best int..
What is the value of the polar bear to the United States? To humanity? Is it important that humanity act to save the polar bear? Why or why not?
lucy winters managed a branch bank office. the office was located in a good location and had many customers. however
Compare and contrast the four standard types of proposals: research, planning, implementation, and estimate proposals. What kinds of proposals have you encountered so far in your personal or professional past?
What kind of organization would you like to work for? Think about its structure, physical environment, lines of communication, treatment of employees, recruitment and promotion practices, policy towards the community, and so on
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