Reference no: EM133104828

Feasibility of International Trade Group Project

The Project

To test your understanding of the knowledge and skills presented in this course, you must write a Feasibility Research Report for a potential international trade initiative. The research report must outline the research taken to determine the feasibility of an international business opportunityfor a medium (1000-5000 employees) publicly-listed company (shares trade on a stock exchange). The report should relate to either an exporting or importingopportunity (the company does not yet operate in the country - check annual report) for an existing product or service for an identified target market. Based on your report, the organization reviewing it should have all the information it needs to determine the feasibility of the particular international venture.

The steps to follow are:

1. Identify the potential international trade initiative, providing details on the product or service, whether the opportunity is for export or import, and which market you plan to target.

2. Outline the research objectives, methodology and data sources used. Refer to Evaluation Criteria for more details on each of these components.

3. Conduct secondary research to gather data, trends and facts to inform your report.

4. Collect, organize and analyze the research data.

5. Write a comprehensive research report to assess the feasibility of the potential trade initiative using Evaluation Criteria as an organizational guide.

Presentation Content Requirements

Your presentation needs to cover all sections

1. Executive Summary
a. Summarize the content of your report and important aspects

2. Research Objectives
a. Define the business opportunity and outline the questions the research aimed to address. These questions should consider the feasibility of the proposed opportunity, including the viability of the import/export transaction (cost of the transaction) and the risk of the initiative (only the first 4 risk topics of Module 3 should be considered).
b. Explain why these issues are important in importing from or exporting to the markets identified.

3. Research Design and Methodology
a. Identify the type of research or research strategy selected to collect the information needed.
b. Describe which data sources and methodology will be used to address each objective.

4. Presentation of Data and Analysis
a. Describe the key trends, issues and challenges identified, including the potential risks associated with trade in the selected target market, detailed market intelligence and information on competitors.
b. Outline how the data collected helps to address the research objectives.
c. Include charts and statistical analysis showing trends, forecasts and estimates.

5. Implications for Risk Analysis and Development of Mitigation Strategies
a. Address how the information helps to develop a more in-depth risk analysis and to propose mitigation strategies.

6. Conclusion and Action Plan
a. Tie all sections together and provide the reader with a full picture of the important issues for doing business in/with the selected market.
b. Present decisions on whether and how the organization should enter the selected market (address the questions if and how the venture is feasible).
c. Highlight any main challenges anticipated and any areas where additional primary research may be beneficial (and how).
Your challenge - covering all this information in 15-20 minutes!

Attachment:- Feasibility of International Trade Project.rar