Reference no: EM133259279

You are a brand manager for Zehrs Markets Canada, and your major competitor is Food Basics. 

• Identify the points of parity for both markets.
• Define what is the USP (Unique Selling Proposition) of each store
• Identify in each store: How the store is corporate branded with signage and other promotional tools, that ensure the customer knows which store they are in, and what the brand values of that store are
• Identify the target markets for each store. Profile the target market for each: Primary, Secondary and Tertiary
• Explain how the 2 stores use product branding and promotion to communicate their value proposition to the target (Think in terms of - Need - Benefit - Function, unique selling point and competitive differentiators)
• Explain marketing and communications strategic recommendations you feel will strengthen the competitive market position of 1 of the stores (the 1 you have chosen to work for!), and that will increase connectivity to your target markets. You will need to ensure you explain the benefits your recommended strategies will bring to the store.