Identify the points of parity among these brands

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Reference no: EM133204500

Problem: Introduction to Marketing

Complete the Questions below:

A. Using available information from manufacturer or dealer websites, evaluate each of the following cars for their core, actual and augmented characteristics, filling in the chart below:

Brand	Core Value	Actual Benefits	Augmented Benefits
BMW 3 series
Audi A4
Cadillac ATS
Volvo S60

B. Identify the points of parity among these brands. In other words, on what points to do see these brands as offering the same or very similar benefits?

C. How is each brand differentiating itself from the others and how is that differentiation carried out in each element of the marketing mix?

Reference no: EM133204500

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