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Problem: Introduction to Marketing
Complete the Questions below:
A. Using available information from manufacturer or dealer websites, evaluate each of the following cars for their core, actual and augmented characteristics, filling in the chart below:
Brand
Core Value
Actual Benefits
Augmented Benefits
BMW 3 series
Audi A4
Cadillac ATS
Volvo S60
B. Identify the points of parity among these brands. In other words, on what points to do see these brands as offering the same or very similar benefits?
C. How is each brand differentiating itself from the others and how is that differentiation carried out in each element of the marketing mix?
this is your last assignment for your product or service in this course. you will be creating a marketing plan. you
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A couple has just purchased a home for $348,400.00. How much interest is paid in the first year?
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How Brand Strategy and Brand Communication Contribute to Build Brand Equity. Please writing a literature review for it.
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