Reference no: EM13304638

Provide the context and background to the organisation so that a lay reader can develop a good appreciation of the profile of the company. Make sure that you describe the organisational structure, what products / services it sells (if any) and the market(s) it serves.
Describe what innovation challenges or opportunities the organisation faces and assess how this affects (or will affect it) from a change management perspective.
Identify the organisational cultural barriers and enablers to innovation.

Using your own creative thinking, aided by relevant creativity approaches, give some examples of how key innovation problems could be addressed feasibly.

For the second submission there is a 4,000- to 5,000-word limit for the main body of your submission. This excludes references and appendices. Please include an Executive Summary (approximately 250 words, not included in word count) at the start of your finished paper. Please include a title page with the organisation you researched, your name and your final word count (for main body) of your submission. Include page numbers, separate indices of tables and figures, all appropriate in-text references and a bibliography.

• escribe the strengths and weaknesses in the organisation's innovation management structure.
• Discuss how the organisation currently sources new ideas, technologies and so on for its innovation activity. Evaluate, critically, the effectiveness of the current approach and discuss how this can be improved.
• Discuss how the concepts of lead user innovation, open innovation and disruptive innovation may or may not be applicable to the organisation's sourcing approach.
• Provide a diagrammatic illustration (and a narrative) of the organisation's innovation strategy, even if the organisation does not have an explicitly defined strategy.
• Propose how an improved innovation strategy may be developed, making sure that all the building blocks of an innovation strategy, as discussed in the module notes, have been addressed.
• Propose how this new strategy may be implemented. Describe how the process of implementation will be managed, both from the processual and change management points of view.
• Discuss the potential challenges in implementing the proposed innovation strategy and how these could be overcome.
• Discuss how you would monitor the success of the new innovation strategy.

• Synthesise related theories and models from the module readings and literature.