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Identify the opportunities and challenges facing marketers

Assignment Help Marketing Management
Reference no: EM131511451

You will soon be presenting your international marketing plan to the board of directors of EduTot using a professional PowerPoint presentation. Devote the time needed to properly review, revise, and edit your work. Create a presentation 15-17 slides complete with speaker notes (300-350 words for each slide) that flows nicely and smoothly and that includes the following items:

  • title slide
  • executive summary
  • introduction
  • country market selection
  • country market environmental analysis
  • country market competitive environment
  • marketing objective
  • target market
  • product strategy
  • distribution strategy
  • communication strategy
  • pricing strategy
  • conclusions
  • references (insert APA references in the notes section of the PowerPoint)

For more information on creating PowerPoint Presentations.    

Objective:

  • Complete a country study to identify the opportunities and challenges facing marketers across international borders.
  • Critically discuss the marketing functions of product, pricing, distribution, and marketing. Communication in an international scope.
  • Evaluate situations that present potential ethical and legal issues and develop solutions for those issues on a global scale.
  • Evaluate the impact of technology on marketing internationally and using effective communication techniques.

Reference no: EM131511451

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