Reference no: EM131190612
Describe your fictitious company and provided its background. Then, you are ready to start building the marketing plan with a focus on segmenting and positioning your product and service.
Write a five to seven (5-7) page paper in which you:
A. Write about your company.
1. Write a detailed company background. Address the following items at a minimum for full credit:
2. Create a strategic mission statement.
3. Determine and decide upon at least one (1) foreign market for the product and service. Provide your rationale for this market.
B. Write about your marketing plan.
4. Discuss the potential audiences for a marketing plan and the needs of those potential audiences.
5. Identify the marketing segment for the product and provide a rationale for this segment.
6. Discuss the target market and provide a rationale for this target market.
7. Perform a SWOT analysis (strengths, weakness, opportunities, and threats) for the company.
8. Create the market position for your product and service. Explain your rationale.
9. Support your marketing plan with at least two (2) reference sources that discuss the nature of the product.
|
Why given evidence justify public subsidization of education
: Why might this evidence justify public subsidization of education?- What potential biases may make it difficult to interpret this empirical relationship?
|
|
Write the capstone business plan
: During Week One you will need to pick three major International Organizations from the Fortune 500 list provided to research for the entire course. Post your choices to the discussion thread and justify your choices. The new business proposals MUST b..
|
|
Investment property in key west
: A wise investor purchased an investment property in Key West, FL five years ago when the market was depressed. It generates $12,000 annually in rental income and was purchased for $200,000. The current appraised value is $212,000. What is the retu..
|
|
Explain the basic components of project management
: Employ a systems thinking approach to identify and understand the critical roles and phases in IT projects; Explain the basic components of project management and its importance in improving the success of IT projectsAdopt a project management framew..
|
|
Identify the marketing segment for the product
: Discuss the potential audiences for a marketing plan and the needs of those potential audiences. Identify the marketing segment for the product and provide a rationale for this segment. Discuss the target market and provide a rationale for this targe..
|
|
Number of new cases of chronic obstructive pulmonary disease
: On March 30, 2014, the population of Metropolis was 254,000 people. The number of new cases of Chronic Obstructive Pulmonary Disease (COPD) diagnosed between January 1 and June 30, 2014 was 64. According to the Tennessee Department of Health, there w..
|
|
What informational problems make these studies difficult
: One approach to calculating the value of life involves the use of compensating differential studies.- What informational problems make these studies difficult to carry out?
|
|
Explain how pricing in the equity market can influence firm
: Explain how pricing in the equity market can influence a firm's (capital expenditures, such as plant and equipment, or expansion)) investment decisions. Explain how pricing in the bond market can influence a firm's capital structure (proportions of s..
|
|
Discuss the service component of the product
: Discuss the service component of the product and how it will be used to enhance the product. Explain how the product could be expanded to a product line, and the depth and breadth of the line.
|