User Account

All Pages

Identify the marketing segment for the product

Assignment Help Marketing Management
Reference no: EM131190612

Describe your fictitious company and provided its background. Then, you are ready to start building the marketing plan with a focus on segmenting and positioning your product and service.

Write a five to seven (5-7) page paper in which you:

A. Write about your company.

1. Write a detailed company background. Address the following items at a minimum for full credit:

2. Create a strategic mission statement.

3. Determine and decide upon at least one (1) foreign market for the product and service. Provide your rationale for this market.

B. Write about your marketing plan.

4. Discuss the potential audiences for a marketing plan and the needs of those potential audiences.

5. Identify the marketing segment for the product and provide a rationale for this segment.

6. Discuss the target market and provide a rationale for this target market.

7. Perform a SWOT analysis (strengths, weakness, opportunities, and threats) for the company.

8. Create the market position for your product and service. Explain your rationale.

9. Support your marketing plan with at least two (2) reference sources that discuss the nature of the product.

Reference no: EM131190612

Questions Cloud

Why given evidence justify public subsidization of education : Why might this evidence justify public subsidization of education?- What potential biases may make it difficult to interpret this empirical relationship?
Write the capstone business plan : During Week One you will need to pick three major International Organizations from the Fortune 500 list provided to research for the entire course. Post your choices to the discussion thread and justify your choices. The new business proposals MUST b..
Investment property in key west : A wise investor purchased an investment property in Key West, FL five years ago when the market was depressed. It generates $12,000 annually in rental income and was purchased for $200,000. The current appraised value is $212,000. What is the retu..
Explain the basic components of project management : Employ a systems thinking approach to identify and understand the critical roles and phases in IT projects; Explain the basic components of project management and its importance in improving the success of IT projectsAdopt a project management framew..
Identify the marketing segment for the product : Discuss the potential audiences for a marketing plan and the needs of those potential audiences. Identify the marketing segment for the product and provide a rationale for this segment. Discuss the target market and provide a rationale for this targe..
Number of new cases of chronic obstructive pulmonary disease : On March 30, 2014, the population of Metropolis was 254,000 people. The number of new cases of Chronic Obstructive Pulmonary Disease (COPD) diagnosed between January 1 and June 30, 2014 was 64. According to the Tennessee Department of Health, there w..
What informational problems make these studies difficult : One approach to calculating the value of life involves the use of compensating differential studies.- What informational problems make these studies difficult to carry out?
Explain how pricing in the equity market can influence firm : Explain how pricing in the equity market can influence a firm's (capital expenditures, such as plant and equipment, or expansion)) investment decisions. Explain how pricing in the bond market can influence a firm's capital structure (proportions of s..
Discuss the service component of the product : Discuss the service component of the product and how it will be used to enhance the product. Explain how the product could be expanded to a product line, and the depth and breadth of the line.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd