Identify the marketing segment for the product

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Reference no: EM13105144

Q. Market segmentation and positioning

Required to prepare a 4-5 page research plan to support introducing the product and service for your marketing plan to the U S market. In addition to stating your marketing objectives you are required to

1) Identify the marketing segment for the product and Explain why this segment was selected.

2) Discuss the target market and explain why these consumers will be targeted

3) Conduct a SWOT analysis for the company

4) Explain the market position for your product

Reference no: EM13105144

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