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Assignment:
LA's new NFL stadium (SoFi stadium) is on track to open in the summer of 2023. The stadium is rising out of a giant 300-acre property. Also planned for the project site is a whole new neighborhood that will hold shops, restaurants, a 300-room hotel (SoFi Hotel, midscale extended stay hotel), a cinema, a gym, parks, an artificial lake, and 2,500 housing units that will open in the second half of 2023. As the marketing director, it is essential to productively promote the new hotel (SoFi Hotel) to attract as many guests as possible and stand out in the fierce competition. Answer the following (Other than the facilities and services listed above, you may use your own creativity and common sense based on a generic midscale extended stay hotel in Southern California and answer the questions below):
1. Identify the marketing mix for each category of SoFi Hotel (List at least 1 example for each marketing mix. All four components must be identified for Product. The marketing mix may be summarized in bullet points.)
2. Identify what strong differentiation points SoFi Hotel can create exclusively to stand out. (List at least 3 examples and explain each briefly how they can stand out.).
3. Finally based on your answers from Q1 and Q2, conduct a SWOT analysis for SoFi Hotel.
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