Identify the market segments to target

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Reference no: EM132252276

The Lagunitas Brewing Company, founded in 1993 in Lagunitas, California, is a subsidiary of Heineken International. It is known for iconoclastic interpretations of traditional beer styles, and irreverent descriptive text and stories on its packaging. Lagunitas Brewing was the fifth top selling craft brewery in the US in 2013. In 2017, it became the third-best-selling craft beer in the US.

Write a 2-3 pages paper about the Marketing Strategy and Marketing Objectives of Lagunitas Brewing Company:

-Identify the specific niches or target markets towards which the company's products are directed;

-Diversification analysis helps identify the market segments to target;

-The objectives also serve as the planned targets against which marketing activities are measured in program implementation and evaluation

-Identify Positioning strategy, Product strategy, Price strategy, Promotion strategy, Place strategy of the company

You are free to use online resources to support your recommendations (e.g.articles, websites, and other information sources) and are expected to cite those resources accordingly.

Reference no: EM132252276

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